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INFOGRAPHIC: 10 CRO lessons to learn to run smarter experiments

Test to learn! Here's 10 CRO lessons learnt from some recent experiments we ran in a handy infographic if you're short on time or would like to share with your team.
Laura Fox
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Real experiments

Solid hypotheses need data not HiPPOs

Data trumps opinion. Sometimes your experimentation ideas might ruffle the feathers of some Hippos. Expect it & plan for it. And then experiment boldly, like in this example.
Sam Irvine
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Real experiments

Optimise your CTAs to boost blog subscriptions

Are your popups and overlays helping or hindering your conversions? Have you given your visitors a chance to read your content BEFORE you ask for something? Check out this example where we used experimentation to work out the right time to ask.
Matt Scaysbrook
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More from us

Real experiments

Optimising PDPs to convert impulse buyers

Are your Product Detail Pages optimised for mobile? How obvious is your add to basket? See this example using experimentation to test button placement and capitalise on impulse buying.

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Real experiments

Try pricing experiments to boost sales

We think testing your pricing is a no brainer. Pricing is the primary driver of profitability & shouldn't be neglected. Check out this example and the results.

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Real experiments

Questions to ask for service industry homepage success

How do you create a high performing homepage for a services business? Read this blog post to set you on the right path for experimentation.

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Real experiments

Visitor segmentation for better CRO

Is your order process dynamic, based on visitor segments? Can you break these segments down further? Use experimentation to dive deeper and find those hidden pockets of VALUE.

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Real experiments

Using the F word to boost conversions

Can you use the F-word on your website without causing offence? Get your minds out of the gutter, we're talking about "free". Take a look at this experiment and see how it affected conversions.

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Real experiments

Deliver the right content on the right device

Are your website Calls to Action the same for everyone, regardless of visitor's device? How does that affect their experience? And what impact does that have on your conversions?

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Real experiments

The number 1 way to avoid cart abandonment

A better page structure will certainly reduce cart abandonment, but what else matters? Check out this experiment & its results to find out.

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Real experiments

CRO best practices – to follow or not to follow?

Following CRO best practices will help your achieve your goals, right? Wrong! Check out this experiment where we went against the grain.

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