INFOGRAPHIC: 10 CRO lessons to learn to run smarter experiments
CRO best practices – to follow or not to follow?
The number 1 way to avoid cart abandonment
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Deliver the right content on the right device
Are your website Calls to Action the same for everyone, regardless of visitor's device? How does that affect their experience? And what impact does that have on your conversions?
Using the F word to boost conversions
Can you use the F-word on your website without causing offence? Get your minds out of the gutter, we're talking about "free". Take a look at this experiment and see how it affected conversions.
Visitor segmentation for better CRO
Is your order process dynamic, based on visitor segments? Can you break these segments down further? Use experimentation to dive deeper and find those hidden pockets of VALUE.
Solid hypotheses need data not HiPPOs
Data trumps opinion. Sometimes your experimentation ideas might ruffle the feathers of some Hippos. Expect it & plan for it. And then experiment boldly, like in this example.
Questions to ask for service industry homepage success
How do you create a high performing homepage for a services business? Read this blog post to set you on the right path for experimentation.
Try pricing experiments to boost sales
We think testing your pricing is a no brainer. Pricing is the primary driver of profitability & shouldn't be neglected. Check out this example and the results.
Optimising PDPs to convert impulse buyers
Are your Product Detail Pages optimised for mobile? How obvious is your add to basket? See this example using experimentation to test button placement and capitalise on impulse buying.
Optimise your CTAs to boost blog subscriptions
Are your popups and overlays helping or hindering your conversions? Have you given your visitors a chance to read your content BEFORE you ask for something? Check out this example where we used experimentation to work out the right time to ask.