Testing and experimentation
Can you trust your CRO test results? Rules for CRO test validity
An invalid test is a waste of time, resources and trust, especially if you had to advocate hard for CRO in the first place! Here are some ground rules to ensure your tests are set up in valid conditions.
Testing and experimentation
There's no such thing as a perfect test idea: 7 key ideas for an experimentation mindset
There's no such thing as a perfect test idea. Changing your mindset from testing to experimentation will lead to more learnings and future ideas. Here are 7 key ideas for an experimentation mindset.
Testing and experimentation
Q&A session - How to build the foundations of a winning CRO programme (part 3/3)
It's the final part of our webinar with Nando's - questions from the audience on testing and experiments. Take a look at the answers from George and Matt.
More from us
Testing and experimentation
Insight tests and impact tests - why you need both for successful CRO
Both impact and insight testing are needed for a successful CRO programme. Find out what each type of test looks like and what the best course of action is for your organisation right now.
Testing and experimentation
Is there more to CRO testing than just numbers? Yes!
CRO encompasses SO much more than just conversion rate numbers! To succeed read on for advice on where to put your focus instead.
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Testing and experimentation
Why and how you should A/B test your pricing
It isn’t always easy to test pricing changes depending on your business, but it is doable and should definitely form part of your CRO toolkit. Here are 3 ways you can do it.
Testing and experimentation
Iterative A/B testing - how to evolve an idea you've already tested
Iterative A/B testing or iteration is a key part of CRO and allows you to squeeze more from a previously tested idea. Find out why, what and how to iterate here.
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