Advice

Advice

How to write a winning hypothesis for your CRO tests

Your entire experiment is based on your hypothesis. Pretty important I'd say! Here's how you do it...
Phoebe Dormand
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Advice

Is there more to CRO testing than just numbers? Yes!

CRO encompasses SO much more than just conversion rate numbers! To succeed read on for advice on where to put your focus instead.
Phoebe Dormand
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Advice

Feedback, feedback, feedback: 6 easy ways to get it from your customers  

Collecting feedback directly from your customers is one of the best ways to really dig into what they think about your products or services. Here's some of the best ways to get it.
Phoebe Dormand
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The top reasons why visitors leave your website without making a purchase

There are several things that can frustrate an online shopper so much that they decide to leave a website and shop elsewhere. We asked real people what frustrates them the most and look at ways you can fix them.

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Advice

What is Quality Assurance and why is it important in the CRO process?

The role of QA in CRO is to look for any mistakes with your tests before they're rolled out. Without this process in place, you risk wasting time and money on tests that are broken! Here's some of the areas a QA specialist focuses on.

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Advice

Simple tips and tricks to boost your conversion rate this Christmas

Don't leave it too late to get your CRO strategy in place for Christmas! Read our blog to understand how the organised shopper and the last minute shopper think and how to convert both.

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Advice

8 things visitors want to see on your basket page

7 out of 10 shoppers abandon their carts so its crucial when you are optimising your site not to neglect your basket page. To help move your visitors on to purchase check out these 8 things to include on your basket page.

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