In this session, you will learn:

• How to turn "I want my conversion rate to be higher" into something actionable
• How to break your site down with our 3 step process to pinpoint the biggest area of opportunity
• Two fundamental concepts for improving conversions - Conversion Flow and Conversion Narrative
• How to prioritise your tests by quantifying the value of your visitors
• How to implement the above within your organisation

Matt will help you turn this statement into something actionable, share real-world examples and show you where to focus your resources to help you reach your goal of improving conversions.

This event will include a live Q&A session at the end.