the company
A specialist eCommerce agency
Media Lounge is a Bournemouth-based, award winning eCommerce agency for digital retailers.
Their team of 30 talented and passionate individuals help grow online retailers to the next level.
the challenge
Launching a CRO offering
Media Lounge were looking to launch CRO to their clients as a natural expansion of their offering.
They wanted to be capable of executing enterprise-level programmes, not just running a few basic tests.
A conceptual understanding of CRO was important, but it had to be combined with the consultative & technical knowledge to put things into practice.
The team needed a depth of understanding (not just knowledge) that would enable them to operate independently of our support.
Two CRO specialists were to lead this new service - one to focus on data & the other on UX, both from within the existing team.
Enter Grace & Lauren...
Grace
Lauren
what we did
Programme delivery
Speed was a key factor, so we accelerated our usual 10-week programme of 1 session per week into a 5-week programme of 2 sessions per week, conducted remotely due to COVID
All sessions were highly interactive, focusing on the importance of learning by doing
Each session was variable in time based on progress - sometimes tangential discussions are important to provide context rooted in a trainee’s existing experience
All sessions were supported by real-world examples from our extensive enterprise-level CRO programme experience across worldwide brands such as GoDaddy, Nando’s & Sage
Each session began with a recap on previous session(s) to cement learnings via repetition - not sexy, but it is effective!
3x assignments provided at the end of each session - one to be completed before the next session, and two further options that would enhance learning if time allowed
Course content
Focused on understanding the role of CRO & of the CROer themselves, plus detailed sessions on test planning, test analysis & the technical side of CRO
Detailed explanation of some of the core behavioural theories to deploy in CRO & an analytical framework to assess the current & future states of client sites
Thorough expansion of the core values of CRO & how to maintain those when operating client programmes, plus the project management & cultural expansion required to increase client CRO maturity
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