cro Site Redesign Support

Establish whether the analytical set-up for the existing site is sufficient to draw meaningful conclusions on current performance

Provide & implement recommendations for the deepening of existing data to inform current site performance

Provide documentation on the performance of the current site as it pertains to the site redesign

Taking new design concepts & implementing them as AB/n tests on the existing site to judge impact

Design thinking can then be iterated & refined off the back of solid data & insight
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Winning concepts can remain live on site throughout redesign to generate early project ROI

If a CRO platform is required to execute tests, this will be provided

Provide documentation on the performance of the new site post-launch comparative to the old site

This includes recommendations on next steps for the incremental in-life improvement of the site

Taking unused concepts from the design & build phases & implementing them as AB/n tests on the new site to judge impact
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Allows all ideas generated during the design & build phases to be given a chance to prove value in the real world
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Maximises the value of all design thinking, removing wastage of ideas that were sidelined